Jongno is the urban heart of Seoul's metropolitan area north of the Han river. Skyscrapers, traffic, masses of people and big neon-light billboards flood this very dense area. Nevertheless many little parks, alleys and patches of old run-down buildings add to this district's also existing unique local flavor. In opposition to the main street area of Jongno, the small back alleys present the district in a very different and often very old and run down light. Despite their ruggedness they add unique layers of color and texture-driven concrete walls, garage doors or plastic tents. Despite the uniqueness, these harmful slum-like neighborhoods in Jongno are not promoted by the city council, which overly advertises the city as a modern clean metropolis. As a consequence these small local neighborhoods are swallowed by the city government's ruthless "new urban development" program leaving urban boredom behind.