OVERVIEW

THE VISION HALL MEDIA WALL AT HYUNDAI MOTOR GROUP UNIVERSITY, MABUK CAMPUS, IN SOUTH KOREA HAS BEEN AWARDED WITH THREE RED DOT DESIGN AWARDS IN THE CATEGORIES OF BEST EVENT DESIGN, BEST INTERACTIVE FILM & BEST CORPORATE FILM. I WAS COMMISSIONED AS A PHOTOGRAPHER AND DIRECTOR OF PHOTOGRAPHY TO DOCUMENT THE INSTALLATION FOR THE CLIENT AND SUPPORT THROUGH STILL PHOTOGRAPHS AND VIDEO THE AWARD APPLICATION BY HYUNDAI MOTOR GROUP, DO HO SUH AND UNIVERSAL EVERYTHING. VISION HALL, WHICH BELONGS TO A HUMAN RESOURCES DEVELOPMENT CENTRE OF HYUNDAI MOTOR GROUP, WAS DESIGNED FOR ITS EMPLOYEES TO VISUALLY EXPERIENCE THE COMPANY’S PHILOSOPHY. THE HALL USES STATE-OF-THE-ART TECHNOLOGY LIKE A 3D SOUND SYSTEM OF 36 CHANNELS AND A MEDIA WALL (24 X 3.5 METRES) TO PRESENT INTERACTIVE CONTENT OF UP TO 48K RESOLUTION SPREAD ACROSS 730 MICRO-TILES. THE CURRENT MULTI- MEDIA EXHIBITION OF INTERNATIONAL ARTISTS WAS ORGANISED TO STIMULATE AN ONGOING DIALOGUE BETWEEN THE COMPANY AND EMPLOYEES. VISION HALL AND THE SELECTED ARTWORKS ARE MEANINGFUL, AS THEY OPEN UP A SPACE OF DIALOGUE AND REFLECT ON THE COMPANY’S WILLINGNESS TO COMMUNICATE.