MINERVA | Global Immersion: Seoul

Posted on Feb 15, 2018


Founded in 2014, Minerva Schools is designed around a new vision of higher education that combines a reinvented curriculum, rigorous academic standards, innovative technology, and an immersive global experience. Students study in seven different cities over the course of four years, where they engage with local civic partners to apply classroom knowledge to practical, real-world problems. The above film is part of a series directed by LA based Andrew Hida in collaboration with Minerva’s Creative Director Ayo Seligman. As a Director of Photography, I had the pleasure to work with Andrew and Ayo together on the Seoul episode and we were all supported with the great help of local producer Mini Kim.

Global Immersion: Seoul” is a short film, which highlights how classroom curriculum extends into the urban fabric and shapes their personal, professional and academic growth. As part of a broader marketing campaign a series of 60-second cuts were also produced for social media engagement.


The target audiences of this series are prospective students and the parents of these students who are seeking to better understand the Minerva global experience. Andrew and Ayo describe how they wanted the viewer to understand the full spectrum of daily life, from the demanding academics, to the immersive social and co-curricular activities. The goal was to make a film which quickly convinces the viewer why they belong at Minerva by telling the story of how the Minerva experience stands apart from that of the traditional university through personal stories of challenge and growth.


Over the course of two years, Andrew and Ayo have directed the first four short films in the Global Immersion series. Andrew says that each subsequent episode pushes deeper into stories of personal and professional development as they come into their own. Instead of replicating the same mold for each episode, the storyline instead evolves in parallel to student growth and an evolving world view. This distinct approach enabled Andrew together with Minerva to build on existing story and expand on emotional impact.

In order to achieve the authentic, cinematic documentary style that defines the Minerva brand, Minerva and Andrew say that they assembled a team of cinematographers with a strong background in visual journalism. They further note that weeks of creative design and pre-production proved essential to manage the complex timing and logistics of multiple shooters and photographers, navigating large, foreign cities.

For me, it was great to take part in this great and meaningful project and I am glad that I was able to offer my services as a Director of Photography for the above film. I would like to thank Ayo, Andrew and Mini for all their great support.


Posted on Nov 18, 2016

Three different characters on a journey through the rugged beauty of the Himalayan landscape in and around the town of Leh. As their paths cross we are shown how technology and tradition go hand in hand in this remote part of the world.

CONTENTED is very excited to get the opportunity to work on this project both in terms of working in India and with a big brand like Samsung. None of us had been to India before. Ladakh may not be the India that comes immediately to mind for most people, but it was an extremely evocative place all the same with so much to fascinate and inspire us.

First we had to shake the altitude sickness and figure out how to walk up a flight of stairs without being completely out of breath. After that we could easily see what makes Ladakh and the town of Leh such a popular starting point for visitors who want to explore the Himalayas.

As well as the simple storylines that we had outlined beforehand, we were very keen to capitalise on the character and flavour of the place. We were ably assisted in this by teaming up with an experienced local support team. They pointed us in the right direction and shared some of the many secrets of their home town with us.

We wanted to show in a subtle way how Samsung has a presence even in the most remote communities around the world and how that presence can co-exist without having an adverse effect on the local culture and way of life.

We hope we have succeeded and that you enjoy our film.

(Nils, Neil & Kuiock)

BURBERRY. Seoul Flagship Store

Posted on May 4, 2016


The British luxury fashion brand Burberry commissioned Nils Clauss to photograph their first Korean flagship store in Cheongdam-dong, Seoul. The construction of the 13 story Burberry Seoul flagship store was overseen by Christopher Bailey, the CEO and chief creative officer of Burberry. For more images please follow this link.


Posted on Apr 7, 2016

This is a short video directed by Jean-Julien Pous and shot by Nils Clauss. The video was made for M Limited Spring Summer 2016, a sportswear division of Millet.

Best Short Documentary for Bikini Words

Posted on Mar 24, 2016


Great News! BIKINI WORDS by Nils Clauss just won Best Short Documentary at the Liverpool Lift-Off Film Festival 2016!

As a winner BIKINI WORDS will now be screened at proceeding Lift-Off global film festival events in Tokyo (in April), Las Vegas (June), Vancouver (August), Los Angeles (September), Amsterdam (October), Singapore (Late October), Sydney (November), and London (December).

“Chain of Betters” WESTERN UNION promo

Posted on Jan 17, 2016

This is a recent project I shot & also co-directed together with Harrison Winter through Co.MISSION Content Group for the Western Union ‪”Chain of Betters”‬ campaign celebrating Chinese New Year.

A huge thanks to Harrison Winter and Kris Young of Co.MISSION Content Group for making this possible, to Patrick Carr and his awesome local production team in China, to the production team in Europe and to Alex Opdam for a great edit.

BIKINI WORDS. Promo for Geumcheon-gu

Posted on Jan 9, 2016

CONTENTED just released their promo film for Geumcheon-gu Office. We would like to thank Geumcheon-gu Office for their great support.

The film talks about new linguistic developments among the factory workers during the industrial expansion of Korea in the 1970s and 80s. The film will be part of an installation at Gasan Digital Complex Subway Station in Seoul from 2016 to 2020.

Promo Film for the Goethe-Insitut Korea

Posted on Oct 1, 2015

CONTENTED just released their promo film for the Goethe-Institut Korea. We would like to thank the Goethe-Institut and the whole team for their tremendous support. A special thanks goes out to the 4 main characters of the film: Kkobbi Kim, Seungmin Cha, Hyunjee Ha and Kyung-Sung Lee.

The film intercuts the personal journeys of four Korean people from different walks of life. The characters are connected by the fact that the Goethe-Institut and Germany plays some part in their lives.

New representation in New York

Posted on Jul 17, 2015


Among ten other international filmmakers (Brandon Bloch, Brandon Li, Dezi Catarino, Harrison Winter, Jason Oppliger, Jeremy Snell, Lio Muñoz, Marc Morera, Martijn Doornebal, Matty Brown) Nils Clauss is now represented as a director & cinematographer by New York based production company Co.MISSION Content. Proud to be part of the new team!

Shoot for MIT in Shenzhen

Posted on Jul 15, 2015


M ss ng P eces in Brooklyn is working with the Massachusetts Institute of Technology (MIT) to create a video about how people use cell phones differently around the world. Via Co.MISSION Content I went to Shenzhen in China to shoot for M ss ng P eces & MIT in a mall with a unique active consumer base of people that buy hacked phones.