Three different characters on a journey through the rugged beauty of the Himalayan landscape in and around the town of Leh. As their paths cross we are shown how technology and tradition go hand in hand in this remote part of the world.
CONTENTED is very excited to get the opportunity to work on this project both in terms of working in India and with a big brand like Samsung. None of us had been to India before. Ladakh may not be the India that comes immediately to mind for most people, but it was an extremely evocative place all the same with so much to fascinate and inspire us.
First we had to shake the altitude sickness and figure out how to walk up a flight of stairs without being completely out of breath. After that we could easily see what makes Ladakh and the town of Leh such a popular starting point for visitors who want to explore the Himalayas.
As well as the simple storylines that we had outlined beforehand, we were very keen to capitalise on the character and flavour of the place. We were ably assisted in this by teaming up with an experienced local support team. They pointed us in the right direction and shared some of the many secrets of their home town with us.
We wanted to show in a subtle way how Samsung has a presence even in the most remote communities around the world and how that presence can co-exist without having an adverse effect on the local culture and way of life.
We hope we have succeeded and that you enjoy our film.
(Nils, Neil & Kuiock)