Photos for UIC . Yonsei University

Posted on Jul 25, 2014 in Commercial, Photography

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Underwood International College (UIC) is a highly selective, English-language, four-year liberal arts institution, which combines the intimate, elite learning environment of an American-style liberal arts college with the faculty and resources of Korea’s top private research university. Check out here some of the images Nils Clauss took for UIC and their promotional purposes.

DISCURSIVE FORM . Libertine

Posted on Jul 18, 2014 in Architecture, Commercial, Photography

2014_06_16_MKIII_001_650pxThe design started with expressing the brand’s identity. With this in mind, the designer Will Craig (Discursive Form) in collaboration with Seoul based architects and planners Zabel & Partner chose concrete and tiles as the major finishing materials and eliminated vast amounts of decorative elements. The design of this restaurant and bar in Itaewon, Seoul, was finalised in May 2014. Check out some of the images here.

DISCURSIVE FORM . Nike Gangnam

Posted on Jul 18, 2014 in Architecture, Commercial, Photography

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The 19,375-square-foot retail experience, located in the bustling Gangnam shopping district, becomes the largest sport brand store in Korea. Consumers will find the best that Nike has to offer, including Running, Football and Sportswear products. The design of Nike Gangnam embraces local connections while staying true to Nike’s rich heritage. The two-story façade sports an awning with a 26-degree angle, the same geometry that’s seen on Nike’s classic outerwear, the Nike Windrunner. Inside, the store has three levels and a 24-foot chrome chandelier. This stunning centerpiece, made from Nike running, basketball and football products, pays homage to Nike’s innovations.

The designer Will Craig (Discursive Form) was commissioned by Nike for the lighting design of this store. Check out some of the images here.